Hertz Arena Updates: Setting The Hoffmann Standard of Excellence

Hoffmann Creative Agency Naples FL

Hoffmann Family of Companies has wasted no time since the acquisition of Hertz Arena for the promised updates and improvements. The 8,424-person arena is already seeing massive changes as the multi-million dollar renovations are underway. The improvements will include enhanced skyboxes, food services and installation of a state-of-the-art scoreboard. 

What’s new so far? 

The Suites on the second floor and surrounding hallways have been completely renovated with new floors,  lighting, and furniture. Custom cabinetry with extra storage and a catering space have also been installed. The Suites will don a bright, neutral palette for Suite Owners to showcase their company marketing, as well as artwork. In addition, beautiful new metal print hockey art will be on display in The Suites.

The Arena first floor bathrooms are being remodeled, and the entire main concourse floor is being resurfaced. The West End Bar is also getting a facelift, with all new quartz countertops and floors.

We had an extremely tight timeline to accomplish the scope of work we all envisioned, but everyone has come together to make it happen, and I am sure our guests will be very pleased with the results…we are working with very talented people.” – Madelene Columbus, President of Hoffmann Executive Suites

What’s next?


The Hertz Club and The Breakaway Sports Pub will both see a complete renovation. In addition, all of the stadium seats will be replaced next summer. 


The target date for completion is opening day for the Everblade’s hockey season, but many of the enhancements will be ready for the J Balvin concert this Sunday, August 15 followed by Disturbed concert on the 19th. The Hertz Arena, SWFL’s premier sports and entertainment center, has been a landmark for over 20 years. Of all the changes in progress and planned for the arena, the one thing that isn’t changing is the name!

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Read more about the Hertz Arena purchase in our official press release: Hoffmann Family to Purchase Hertz Arena and Florida Everblades Hockey Team and Wink News Coverage

Updated: Sept 13th, 2019 11:01am

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